PreSales

What does your CRO need from PreSales?

When a company invests in PreSales, what outcome does it hope to achieve?
Written by
Julien Emery
Published on
August 14, 2023

When a company invests in PreSales, what outcome does it hope to achieve? I talk with Bocar Dia about this - and PreSales in general - in the latest Technically Sold podcast episode.

Bocar helped grow a SaaS company from $0 to over $150M in ARR, lead an enterprise sales team of over 100 people, founded a startup, teaches an entrepreneurial sales class at Harvard University, and is now Managing Director at Forum Ventures where he invests in hyper-growth technology companies and helps them with their go-to-market motions.

In my conversation with Bocar, he shares his perspectives on the role of PreSales in an organization, what measurable outcomes a PreSales team should achieve, when to split PreSales into specialized roles, what attributes makeup a great PreSales professional, and how he views the future of technical sales motions.

You can hear my conversation with Bocar on the Technically Sold Podcast here.

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