Are PreSales teams operating at full potential?

A 10% performance increase across a PreSales team can cause a significant increase in average contract value, pipeline conversion rates, revenue booked, and a reduced cost of acquisition.

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Cristian Gomez is a Sales Engineering (SE) Enablement Lead at Snowflake.

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In a recent discussion, he shared his thoughts on:

• coaching for PreSales teams
• the difference between SE enablement and sales enablement
• advice for technical sales professionals, and
• his thoughts on the evolution of technical sales roles

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Listen to the full interview with Cristian here on my new podcast: Technically Sold.

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