Sep 19, 2023 - 8:00 AM PT

Discovery Masterclass

See how top PreSales and Sales teams use better discovery to increase win rates.
Time with your prospects is an asset - the value of the asset depends on how you use the time and what you do with the data afterward.

See how the best companies turn time with prospects into valuable assets that drive sales and market learnings.

Your Qualification is NOT Discovery

See how qualification methods like BANT and MEDDIC are not discovery - they are a subset of a discovery methodology.

Dominate and unlock new markets through a continuous discovery methodology

The first order impact of great discovery is higher win rates. The second order impact is a market research engine that enables you to launch new products and new lines of revenue.

Assess your team’s discovery capabilities

Learn the 8 levels of discovery competency, how to asses where your team is today, and how to improve.

Who is this webinar for?

CROs, PreSales, Sales, and Enablement professionals at B2B technology companies that are serious about driving growth through high ACV deals.
"[Peter's training] has become a real differentiator for us in conversations.  It has become a great standard process used between sales and presales to ensure we are on the same page walking into a call."
Chris Cathers
Sales Director - Swimlane
“We fell into the age old trap of showing the same standard demo to every single customer. Yet, no two customers are alike. [Peter and his team] gave us the framework we needed to elevate the business impact of our conversations with customers and provide them with a compelling experience tailored to their specific needs”
Sara Sullivan
Global Vice President Solutions Engineering - Contentful

About the speakers

Julien Emery
Co-Founder & CEO, Superpanel
1st sales hire at Hootsuite, helped build the Sales and PreSales team to go from $0 - $40M ARR. Founder of Allay, a VC backed healthcare underwriting platform involving highly complex sales to employers, providers, and benefits advisors - acquired by Novo Benefits.
Peter Cohan
Founder & Author
Peter Cohan is the founder and principal of Great Demo! and the author of the Great Demo! and Doing Discovery methodologies, focused on helping software organizations improve their presales, sales and marketing results.
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